5. Importance: WorldBoard as a New SPECIES

Extending Dede's [12] suggestion that "we consider devices as species evolving in an ecosystem" we can consider planetary information and communication systems as similarly evolving. SPECIES are Planet Earth Communication and Information Enhancement Systems. Old SPECIES like the telephone network continue to evolve and new forms like the World Wide Web are springing up. What new SPECIES are we likely to see emerge in the next few years? Which of these will have the broadest implications for society? Which will provide the best business opportunities for companies of the future?

Many new, extremely significant planetary communication and information systems are about to emerge. WorldBoard is a SPECIES that will become possible when position can be measured as easily as we now measure time. A WorldBoard is in some sense bigger than the World Wide Web because it allows cyberspace (the digital world of bits) to overlay and appropriately co-register with real space (the physical world of atoms). Because of the fundamental importance of place in all observable human activity, WorldBoard changes our notion of place in a way that could have major implications on the way we learn, work, play, and belong to groups.

A WorldBoard connects people to information that's meaningful at a place. Ellen Wesel, formerly in Apple Labs, wrote about the importance of "position or location dependent information," and offered the example of a person being reminded to buy milk while passing the store on the way home [13]. Additionally, a person's personal Web page might be meaningful information at the location of the door to that person's office. Or a Web page describing a particular kind of tree might be meaningful information at the location of that tree in a school yard.

A WorldBoard changes our sense of place and what can be in places. Up until now places could contain only two kinds of things, atoms (natural or human-made) or forces (gravity, electromagnetism, etc.). If someone wants to put information at a place, they usually do so with atoms (signs, billboards, post-it notes, etc.). With a WorldBoard, one can associate unembodied bits of information with a place, thus creating a new notion of place.

A new notion of place does not seem so inconceivable when considered from the perspective of all of human history. A summary view of human history reveals a rapidly increasing rate of change, and the Global Positioning System which has recently come on line has planted the seeds of change with respect to our notion of place. In the list below, GA means Generations Ago, where a generation is roughly equal to 15-20 years.

175,000 GA - Stone tools
100,000 GA - Speech
34,000 GA - Division of Labor, Fire
17,000 GA - Planning Ahead
1,000 GA - Farms
500 GA - Cities, Wheel, Writing
400 GA - Libraries
40 GA - Universities
30 GA - Scientific Revolution
24 GA - Printing
16 GA - Clock
11 GA - Industrial Revolution
6 GA - Chemical & Material Revolution
5 GA - Electric Lights and Telephone
4 GA - Radio
3 GA - Television
2 GA - Computers
1 GA - Internet
0 GA - GPS

Taking a rather broad view of human history, we can divide human history into three eras based on our human sense of place and what is in a place. Era One is the nature phase, in which people think of places as containing mostly natural stuff (plants, rocks, mountains, rivers). Era Two is the materialism phase, in which people think of places as containing mostly human-made material things (cars, houses, furniture) and some natural things. Era Three is the info-materialism phase, in which people think of places as containing massive amounts of information to be pulled out of the air to be used in conjunction with made and natural things (where am I, how do I get to where I want to go, what is this, how do I authenticate who that is or who that came from, what time is it). Things from all eras co-exist, and in fact it becomes a priority to preserve aspects of previous eras though more and more of our time is spent dealing with the stuff of the current era (information).